Kentucky Wildlands announces 2024 ambassador program


The Kentucky Wildlands, a regional tourism marketing initiative, has announced a 2024 Ambassador Program that will expand and promote Southern and Eastern Kentucky as a regional tourism destination.
The newly launched program is seeking tourism Ambassadors to share the region’s rich heritage and showcase the natural beauty of The Kentucky Wildlands, a sprawling 14,000-square-mile region spanning 41 Southern and Eastern Kentucky counties.
“We’re very excited to launch this program,” said Tammie Nazario, director of The Kentucky Wildlands. “We already have some amazing ambassadors who helped launch the popular Kentucky Wildlands Waterfall Trail and now we’re ready to grow that network as we move toward future projects.”
The goal of the program is to turn every visitor encounter into a positive experience and grow new storytellers for Eastern Kentucky. Storytelling has always been one of the most effective ways to connect with people, especially in Appalachia.
Ambassadors will work in partnership with The Kentucky Wildlands to represent the region in a positive light and establish brand recognition; create online content such as reviews, posts, and blogs; facilitate communication by reviewing and listening to visitors’ comments and suggestions and relaying them to the team; and attending or helping to organize tourism events.
If interested in becoming a 2024 Ambassador, visit and fill out an application form. For more information, contact The Kentucky Wildlands at 606-677-6150 or email
The Kentucky Wildlands serves Adair, Bath, Bell, Breathitt, Casey, Clay, Clinton, Cumberland, Estill, Floyd, Garrard, Green, Harlan, Jackson, Jessamine, Johnson, Knott, Knox, Laurel, Lawrence, Lee, Leslie, Letcher, Lincoln, Magoffin, Martin, McCreary, Menifee, Metcalfe, Monroe, Morgan, Owsley, Perry, Pike, Pulaski, Rockcastle, Rowan, Russell, Wayne, Whitley, and Wolfe counties.

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